In e-mail marketing, A/B split is a marketing test method where an e-mail subscriber list is split into two groups; every other name in the list is sent one e-mail message and vise versa. The open and response rates to each message are tracked.
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.
Save with Do-It-Yourself E-Marketing A look at GotMarketing's Campaigner tool for low-cost, self-service e-mail promotion. Campaigner includes a slew of templates for each.
Small Biz Tips: How to Start E-mail Marketing E-mail marketing offers one of the best advertising returns for any business, according to research by the Direct Marketing Association�but industry experts say that small businesses are slow to adopt e-mail marketing practices.
