In e-mail marketing, the acquisition cost or cost of acquisition is the actual cost of generating one single lead, new subscriber or customer. The acquisition cost is usually determined by dividing the total cost of a single e-mail marketing campaign by the number of leads, subscribers or customers.
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.
Save with Do-It-Yourself E-Marketing A look at GotMarketing's Campaigner tool for low-cost, self-service e-mail promotion. Campaigner includes a slew of templates for each.
Small Biz Tips: How to Start E-mail Marketing E-mail marketing offers one of the best advertising returns for any business, according to research by the Direct Marketing Association�but industry experts say that small businesses are slow to adopt e-mail marketing practices.
