A merchant or online vendor will offer a sale or clearance price on an item in a
newsletter or online advertisement to encourage potential customers to click through to
their Web site. The low-priced item is often not available so the consumer is
offered a similar, but more expensive item for purchase. Also called bait and
switch advertising.
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.
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