(pronounced as one word) Short for value-added reseller,
VARs typically load applications or
proprietarysoftware
onto computers and may also incorporate third-party
options to design a complete solution for a client. This "value-added" system is
often customized for a specific application, but is sold to the VAR's customer
base under the original design manufacturer brand; with that
manufacturer's warranty, support, and license agreements. VARs may also resell
customized OEM equipment.
IT Channel Planet IT Channel Planet provides an in-depth look at expanding business opportunities for the reseller channel. It highlights updated news, technology and business trends for VARs, resellers, managed service providers, system integrators and other channel partners, focusing on the ways these channel partners can capitalize on evolving trends to grow their businesses profitably.
SmallBusinessComputing.com Provides technology solutions for small business owners, hardware/software reviews, webmaster resources and news.
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